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Parents trust other parents. That's why influencer marketing works so well for building trust, reaching new families and shaping what they choose to buy.
Through our exclusive partnership with Mumpower, Australia's specialist mum marketing and research agency, we match your brand with Australian mum and parent creators, then run the campaign from brief to report.
Client logos and campaign photos on this page are shared with Mumpower's permission and show Mumpower's own client work.
Mumpower delivers every campaign, start to finish. Here's what you get.
An established network of Australian mum and parent creators across care, health and family lifestyle, ready to activate for your brand.
Hand-picked to suit your product and your audience. You choose your best fit from the shortlist.
Made for Instagram, TikTok and beyond. Launch buzz is one goal, steady visibility over months is another, and the content is planned for yours.
You'll see which creators and which posts actually drove results, so you know where the next dollar should go.
Briefing, contracts, approvals and reporting. Mumpower handles the logistics so your team doesn't have to.
Each campaign builds on what worked in the last one.
Agree the goals, and the families the campaign needs to reach.
Matched to your brand by style, tone and the trust they've built with their audience.
Clear prompts and real deliverables. Nothing scripted.
Comms, approvals and tracking handled from day one.
A clear breakdown of what worked and where to go next.
Most brands come to us for one or the other, and that's fine. If you'd like your influencer content to reach further, Playground Digital can put it in front of more families through targeted Google and Meta advertising, with the right usage rights in place.
Mumpower runs the creators and we run the ads. Results get reviewed together, so you can see what's working across both.
Ask About BothYour campaign is led by Christie Nicholas, CEO of Mumpower, and her team. Elaine and Em from Playground Digital are your first point of contact, and look after the paid advertising when a campaign needs it.
Something we haven't covered? Ask it in the form below.
Tell us what you're trying to achieve and we'll come back with the right mix for your brand.