We look at search volume, audience size and competitor density around each location, then work out what it should actually be spending on digital marketing.
For brands with several locations, it shows which need more support and which can hold steady.
The numbers behind a budget you can defend.
How many people search for what you offer near each location, and how that moves across the year.
How many of the families you want are within reach.
What to spend, and the split between Google and Meta, location by location.
The locations where spend and demand don't line up, so you know where to act first.
For brands with more than one location, every location sits in a tier, and budget follows the tier.
Locations that need more enquiries now. Full-funnel Google and Meta, and the most attention from us.
At or near target, with a steady pipeline. We keep it warm without over-investing.
At or above target, maybe with a waitlist. Light brand activity on Meta and no paid search.
Tiers are reviewed regularly. A location that falls below target moves up to Push.
Once you know what each location should spend, these put that budget to work.
Tell us about your locations and current spend, and we'll show you where the gaps are.