Your Family-First Marketing Partner

More parents
choosing you.

We specialise in helping brands that serve families reach the right parents, build trust and generate consistent enrolments through data-driven digital marketing.

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Google Ads
Meta Meta Ads
Content
Intelligence
Tour bookings Brand growth Enrolments New enquiries Driving conversions Competitor intel Local insights Landing pages Ecommerce growth Parent journey

Comprehensive Digital Marketing Services

An integrated approach across paid media, content, and intelligence channels designed for maximum impact.

Google Ads

Capture parents actively searching for your service with high-intent search and display campaigns.

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Meta

Meta Ads

Build awareness and drive enquiries with targeted Facebook and Instagram campaigns.

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Content Creation

Video, design, ad creatives, and visual assets that showcase your brand and resonate with parents.

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Strategic

Landing Page Audit

Comprehensive audit of your landing pages to identify friction points and turn more clicks into qualified enquiries.

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Strategic

Competitor Intelligence

Analyse your competitors' digital presence to find gaps and opportunities in your market.

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Strategic

Location Investment Audit

Are you over or under investing? We analyse your location to determine optimal ad spend.

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Trusted by Australia's family-focused brands

"As an Approved Provider, being with Playground Digital has been an excellent choice. Unlike other agencies we've engaged in the past, they specialise purely in early childhood and understand the ins and outs of our sector. Their understanding of the detail and the things that resonate with prospective parents is unparalleled.

We're spending less money, saving more time, and seeing more leads. We simply could not ask for more.

Playground Digital has been an incredible investment for our service. As a small, privately owned centre, it makes a world of difference to be able to engage a trusted and reputable agency that has helped our service remain viable and profitable within such a fiercely competitive landscape. Highly recommend."

Fingerprints Early Learning

Why Choose Playground Digital?

We're not just another service provider. We're your dedicated family-first marketing partner.

Family-First Marketing Experts

We understand the unique challenges of marketing to families — from hyper-local competition to the complex parent decision journey.

Enquiry-Focused Results

We track leads, enquiries and enrolments — not just clicks. Our success is measured by more families choosing you.

Data-Driven Optimisation

Every decision backed by data. Continuous testing and refinement to maximise your marketing ROI.

The People Behind Your Growth

Two senior operators, 20+ years between us across well-known Australian and global brands, from baby food and family health supplements to one of Australia's largest childcare platforms. No account-management layers, you work directly with the people running your campaigns, focused on turning ad spend into real enquiries and enrolments for family-first brands.

About Us
Elaine Liaw Em Hewitt

Our Strategic Approach

We take a holistic approach, moving beyond siloed tactics to create a cohesive growth engine tailored to your brand's unique needs.

Foundation

Digital audit, tracking setup, audience research, and messaging framework.

Attract

Google Search campaigns and Meta ads to capture parents' attention.

Engage

Parent-first storytelling and educational content that builds trust.

Convert

Landing page optimisation and enquiry conversion refinement.

Optimise

Performance dashboards, continuous testing, and cost-per-enquiry analysis.

Ready to reach more families?

Let's discuss how we can help your brand reach the right parents, build trust and drive consistent enrolments.

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Not sure if your ads are working?

Get a full Google Ads and Meta Ads audit, normally $2,899. Free for the first 5 childcare centres to apply this month.

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Need ads that bring you more parents?

Get in touch to see how we can help your brand reach the right families.

Enquire Today