From strategy to execution, we build data-driven Google and Meta campaigns that attract the right parents, build trust, and turn ad spend into real business results, whether that's enquiries, bookings or sales.
From early learning to sport, play and after-school activities, we help any business families trust with their kids.
We're your dedicated family-first marketing partner.
We understand the unique challenges of marketing to families, from hyper-local competition to the complex parent decision journey.
Whether you're a service-based brand chasing enquiries or an ecommerce brand chasing sales, we track the metrics that actually lead to business results, not just clicks. Our success is measured by your bottom line.
Every decision backed by data. Continuous testing and refinement to maximise your marketing ROI.
An integrated approach across paid media, content, and intelligence channels designed for maximum impact.
Capture parents actively searching for your service with high-intent search and display campaigns.
Build awareness and drive enquiries with targeted Facebook and Instagram campaigns.
Video, design, ad creatives, and visual assets that showcase your brand and resonate with parents.
Comprehensive audit of your landing pages to identify friction points and turn more clicks into qualified enquiries.
Analyse your competitors' digital presence to find gaps and opportunities in your market.
Are you over or under investing? We analyse your location to determine optimal ad spend.
"As an Approved Provider, being with Playground Digital has been an excellent choice. Unlike other agencies we've engaged in the past, they specialise purely in early childhood and understand the ins and outs of our sector. Their understanding of the detail and the things that resonate with prospective parents is unparalleled.
We're spending less money, saving more time, and seeing more leads. We simply could not ask for more.
Playground Digital has been an incredible investment for our service. As a small, privately owned centre, it makes a world of difference to be able to engage a trusted and reputable agency that has helped our service remain viable and profitable within such a fiercely competitive landscape. Highly recommend."
Fingerprints Early Learning
How Australia's #1 childcare comparison site fixed attribution first, then scaled Google and Meta with confidence.
Two senior operators, 20+ years between us across well-known Australian and global brands, from baby food and family health supplements to one of Australia's largest childcare platforms. No account-management layers, you work directly with the people running your campaigns, focused on turning ad spend into real enquiries and enrolments for family-first brands.
About Us
Let's talk about how we can help your brand reach more families. Fill out the form and we'll be in touch within 24 business hours.