A parent searching for a centre, a club or a class near them is ready to act. Google Ads puts you in front of them at that moment.
We build every campaign around the enquiries your business actually gets, with tracking set up from day one.
What we set up and run for you.
We start with a review of your account, website and tracking, and how well they work together.
Google Ads and GA4 set up so every enquiry is counted against the campaign that drove it.
Who's searching and where, with separate targeting for each location if you have more than one.
Keywords mapped to the way parents actually search, with ad copy written to match their intent.
We check the page your ads send people to, and quote separately if you need a new one built. How the audit works.
Enquiries, spend and what we're changing next month, from the person running your account.
What we learn from one month's campaigns shapes the next. This is the loop we run on.
We keep an eye on what your competitors are running, because it changes what your ads need to say.
Ads that don't look like everyone else's. What isn't working gets swapped out.
Catchments, life stage, retargeting and lookalikes.
Spend weighted toward where it makes the most difference.
Your own enquiry numbers come first. What the platforms report sits alongside them.
Making sure the page converts before the lead is lost.
Google will tell you how many leads it thinks it drove. We put that next to what your business actually received, from your CRM, booking system or enquiry inbox, and look at the gap.
When spend dips and enquiries hold steady, your brand is doing work the platforms aren't taking credit for. That changes how you set next month's budget.
How Australia's #1 childcare comparison site fixed attribution first, then scaled Google and Meta with confidence.
Search works best as part of a connected plan.
Two senior operators, 20+ years between us across well-known Australian and global brands, from baby food and family health supplements to one of Australia's largest childcare platforms. No account-management layers, you work directly with the people running your campaigns, focused on turning ad spend into real enquiries and enrolments for family-first brands.
Get in touch to see how we can help your brand reach the right families.