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Families trust real content more than polished ads. If your brand isn't showing up in everyday moments, you're missing the content that actually converts.
Through our exclusive partnership with Mumpower, Australia's specialist mum marketing and research agency, you get authentic content made by Australian mums, ready for your website, social media and ads.
Client logos and campaign photos on this page are shared with Mumpower's permission and show Mumpower's own client work.
Mumpower's creators make the content. Here's what lands in your hands.
Delivered in the formats your platforms need, so there's no extra editing or resizing.
Real mums who understand your audience and know how to make relatable content that builds trust.
A few assets or a full content library, delivered in batches that match your campaign goals.
UGC improves discoverability, adds social proof and attracts a strong return from ad spend.
Every asset comes with platform-specific rights, so you can use, repurpose and amplify it without legal headaches.
A bonus on every campaign. Your brand is promoted organically to Mumpower's community of 20,000+ influential mum shoppers, who trust Mumpower for brand recommendations.
Getting clear on your brand, your audience and your goals.
Trusted, on-camera creators whose voice suits your brand.
Testimonials, product demos and lifestyle shots, made to fit your platform and style.
Channel-ready content, good to go for your next campaign.
Visibility and credibility you can keep amplifying.
Plenty of brands only need the content, and that's fine. If you'd like it working harder, Playground Digital can run it in targeted Meta advertising and test different creative to see what families respond to.
Mumpower makes the content and we put it to work. Results get reviewed together, so you know what to create next.
Ask About BothYour content is led by Christie Nicholas, CEO of Mumpower, and her team. Elaine and Em from Playground Digital are your first point of contact, and run the advertising if you want your content working in paid campaigns.
Something we haven't covered? Ask it in the form below.
Tell us what you're trying to achieve and we'll come back with the right mix for your brand.